It’s one part of the great trifecta of iconic Swiss contributions to world culture: precision clocks, alpine-produced cheese… and chocolate.

And now, a new museum celebrates the sweetest thing about Switzerland.

The Lindt Home of Chocolate has opened on the outskirts of Zurich. Its centerpiece will get any fan of fine chocolate drooling – and wishing they had brought a fondue fork!

This isn’t just any chocolate fountain. At 30.5 feet, it easily tops the 27-foot height of the chocolate fountain at the Bellagio in Las Vegas, the current Guinness World Record holder for tallest chocolate fountain. 

It isn’t often local tennis great and Lindt brand ambassador, Roger Federer, is upstaged. (He's on the left in both of the photos above.) 

But at the museum’s opening ceremony, all eyes were on the 4850 lb chocolate art installation. More than 300 feet of pipe enable 400 gallons of Swiss chocolate to flow from a giant whisk down over a supersized replica of a signature Lindor truffle sphere.

Beyond the fascination of the world’s largest chocolate fountain, the Lindt Home of Chocolate is an interactive celebration of all things chocolate: multimedia exhibits follow chocolate from the origins of the cocoa bean and its introduction to Europe, where 200 years ago, Swiss pioneers helped develop the confectionary we know, love, and use to mark nearly every holiday occasion today!

It’s a multi-sensory experience. You can marvel at the open-view production line that reveals the secrets behind the process of creating chocolate, and follow it from start to its satisfying conclusion in the tasting room.

Chocolate fans rub shoulders with experts who are developing new chocolate masterpieces in Lindt’s test kitchen, or leading courses in chocolate making for all ages.

The biggest chocolate fountain in the world isn’t the only record breaker in the Lindt Home of Chocolate. Chocoholics will lose themselves among traditional Lindt pralines and treats in the biggest chocolate shop in the world.

But why have the world’s biggest chocolate shop without one-of-a-kind treats? Watch a Master Chocolatier create a chocolate bar customized exactly to your taste and whims. And design your own praline packaging so you’ll have a personalized souvenir for yourself or the perfect Swiss sweet to take home to your loved ones.