Wine lovers have one more reason to get traveling again next year. In celebration of one of its oldest and most beloved products, Italy has declared its first-ever ‘City of Wine’.

The Italian association of communities that collaborate to protect and promote their regional wine designations held a competition for the new honor. 

Barolo - the town with the famous red wine of the same name – was crowned ‘City of Wine’ for the award’s inaugural year in 2021.

Nestled between Genoa on Italy’s north-western coast, and the Alps to the north, the picturesque Langhe hills surrounding Barolo in Piedmont are nearly entirely covered by vineyards and have been declared a UNESCO World Heritage site.

The nebbiolo grape grown there is made into Barolo wine – so highly esteemed, it’s been dubbed the ‘King of Wines’.

Barolo wine is considered the most famous regional designation in all of wine-rich Italy. Not only does the wine have to originate only in the Barolo zone – that’s only 5 miles across at its widest point – wine must also go through a particular process. That includes a minimum of 3 years of ageing – half of that in wooden casks. Barolo is famously a wine high in tannin and much better aged, with some connoisseurs waiting more than 10 years for Barolo wines to develop the best flavor.

That’s put some modernizers – who favor a fruitier, quicker, less fermented version that appeals to modern and international tastes – at odds with die hard traditionalists.

You can decide for yourself at the abundance of wineries and wine shops that form the core of any visit to Barolo, and pair the wine with some of the region’s famous dishes at local restaurants. (Don't miss braised beef Barolo - in Barolo red wine sauce, with carrots, an iconic example of Piedmontese cuisine.)

To beat out half a dozen other competitors for the new title ‘City of Wine’, Barolo proposed an entire 2021 calendar of events, exhibitions, seminars, tastings and installations. They’ll celebrate the wine traditions, history of Barolo wine, and the natural cycle of the seasons.

City of Wine celebrations only enhance Barolo’s permanent features: the Langhe hills, Barolo vineyards, wineries, and wine shops. Add Barolo castle and its wine museum, the nearby, quirky Corkscrew Museum, and Barolo chapel standing in the middle of vineyards with its historic sanctuary for vineyard workers-meets-modern art installation to your essential 2021 pilgrimage to Italy’s first designated City of Wine.